THE PROGRAM
Social Media Masters will kickoff with a keynote from best-selling author of “Engage“, Brian Solis, who will help you understand engagement through social media and how to engage your market it as part of your overall business strategy. Each participant will choose from one of four (4) different workshop sessions lead by one of our Social Media Masters that will guide you through the creation and refinement of specific strategies and tactics. That’s right, not only will you learn how to think like a Master, but you will end the day with a plan specifically built for your organization with input from your peers.
Your 4 Workshop choices for the day are:
- Facebook: Market Engagement with Fans, Friends, Content, Apps and Ads
- Social Media Monitoring: Strategies, Tactics, Tools and Metrics
- LinkedIn: B2B Marketing, Lead Generation and Community Development
- Twitter: Going Beyond Conversations
THE MASTERS
FACEBOOK WORKSHOP
Murray Izenwasser
With more than 20 years experience, Murray Izenwasser has planned and executed online marketing strategies on behalf of some of the world’s largest and most recognized organizations and brands. Murray is a creative thinker who understands the opportunities presented by the ever-changing Internet marketing landscape. His vast expertise across all interactive disciplines allows him to cut through the clutter of the current ‘hype’ and deliver marketing programs that drive business.
Currently recognized as a top Interactive Social Media strategist, Murray has been invited to be a featured speaker at a variety of events and industry forums. His entertaining yet thoughtful presentation style distills esoteric ideas into actionable insights.
Murray’s pragmatic approach not only comes through in his presentations but also in his work as Strategy Practice Lead and founder of Biztegra, a social web solutions agency (www.biztegra.com). His focus is on helping Biztegra’s clients drive their businesses by designing appropriate interactive and integrated marketing strategies and tactics to fully engage their customers. He is also the founder of SMWorkshop.com, which offers workshops on developing REAL social media strategies, based on the proven process he uses with his clients.
His previous positions include Global Director of Marketing for Sapient, as well as Director of Strategy for Razorfish, two the world’s premier interactive agencies. He began his career as a business/management/technology consultant for Andersen Consulting (Accenture). Find Murray online: Facebook * LinkedIn * Twitter
LINKEDIN WORKSHOP
Chuck Hester
Chuck Hester has over 25 years experience in public relations, marketing and branding and believes in the ‘pay it forward’ model which he delves into via his book LinkingIn to Pay it Forward – Changing the Value Proposition in Social Media. Chuck knows how to maximize the use of brand, social media, public relations and email marketing to drive more revenue from new and existing channels. He’s a published author and blogger and has shared his knowledge and experiences as a professor at Duke University and the University of Irvine, California. He holds degrees in Journalism and Communications from the University of Southern California. Find Chuck online: Facebook * LinkedIn * Twitter
Neal Schaffer
Neal Schaffer is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An award-winning published author of “Windmill Networking: Maximizing LinkedIn,” frequent speaker at social media events, and an avid blogger.
Neal is President of Windmills Marketing, a social media strategic consultancy in Orange County, California, and has led social media strategy creation and educational programs for a range of companies ranging from Fortune 500 to Web 2.0 startups. Neal’s Windmill Networking Blog is quickly becoming a powerful online resource for social media strategy and advice. Find Neal online: Facebook * LinkedIn * Twitter
MONITORING AND MEASUREMENT WORKSHOP
Paul Dyer oversees the WCG social media team in North America with employees operating out of offices in Austin, New York, and San Francisco. Paul has worked with more than two dozen leading brands as a strategic partner in social media, including a focus in healthcare, technology, and consumer brands. Paul is an author and contributor to published works on social media, search engine optimization, and viral marketing and was named one of PRNews’ “15 to Watch” in 2010. Find Paul online: Facebook * LinkedIn * Twitter
Kelly Ripley Feller
After having been in “traditional” marketing roles for the last 15 years, Kelly Ripley Feller is now a social media addict and outspoken (read “loud”) proponent of change and marketing evolution. She has marketed everything from organic foods and senior housing to infrared thermometers and computer software & hardware. She’s worked with a variety of big technology companies including Intel, Hewlett Packard, Microsoft, Intuit, SAS Software, Symantec, and IBM and even some smaller companies & non-profits.
Today she is a Senior Social Media Strategist in Intel’s Social Media Center of Excellence where she works on company-wide guidelines & programs that involve social media marketing. In her dwindling spare time she writes blogs & Twitters avidly about technology, social media, marketing, business, politics, and Second Life. To prove she isn’t just a geeky chick, Kelly is also an enthusiastic live music lover, Phishead, and classical singer who performs at local schools and senior homes with the Intel choir (yes, Intel has a choir). She holds a BA in Communications and Political Science from the University of Michigan. Find Kelly online: Facebook * LinkedIn * Twitter
TWITTER WORKSHOP
Carri Bugbee
Carri Bugbee is a social media marketing strategist, writer and PR pro. Her business, Big Deal PR, helps companies and organizations get ramped up in social media spaces, integrate those with traditional marketing channels and engage customers. Bugbee is also the founder and president of the Portland chapter of Social Media Club. She teaches a class in social media marketing at Portland State University, provides private training on using social media platforms for marketing and is a contributing author to “The Big Book of Social Media Case Studies, Stories, Perspectives.”
In 2009, she won an international Shorty Award in the advertising category for tweeting as @PeggyOlson, a character from the AMC hit drama “Mad Men.” She has spoken about social media methodologies at many conferences and events, including the O’Reilly Twitter BootCamp, the 140 Characters Conference, Cool Twitter Conferences (keynote), OMMA Global, South by Southwest Interactive, OnHollywood, Social Fresh, Innotech, WebVisions and more.
She has been featured or quoted in the Wall Street Journal, New York Times, CNET.com, BusinessWeek.com, AMCtv.com, The Oregonian, The Daily Beast, Boards and many other publications. She’s conducted video interviews with Advertising Age, BusinessWeek, Media Bistro, KGW News/The Square, and the Twitter Road Trip. You can connect with her on nearly every major social networking site through her profile at CarriBugbee.com. Find Carri online: Facebook * LinkedIn * Twitter
THE VENUE
The Westin Gaslamp Quarter
910 Broadway Circle
San Diego, California 92101
Phone: (619) 239-2200
Website | Map
Urban Escapade
Stay and play in San Diego’s historic and vibrant Gaslamp Quarter, featuring fine shopping, restaurants, entertainment and culture. The Westin Gaslamp Quarter, San Diego offers a unique location, with the exhilarating excitement of the city at our doorstep.
Discover and Renew
Whether it’s an invigorating workout, time at the beach or pool, some retail therapy, or a fun-filled trip to the San Diego Zoo, activities abound in and near this urban oasis to help you energize the body, nurture the mind and revive the soul.
Stylish Relaxation
Our 450 guest rooms with soothing color palettes and striking city and bay views provide a comfortable sanctuary from everyday life. Sleep deeply in your Heavenly Bed®, and savor the pleasant sitting area, flat-screen TV, and spa-like bath amenities.
The Westin Gaslamp Quarter is located within minutes from the world-famous San Diego Zoo and a short drive from the SeaWorld Adventure Park making it the perfect selection to host a California family vacation. Add the Gaslamp quarter nightlife featuring some of the city’s hottest dining, shopping, and entertainment and this picture postcard is complete – all within minutes from the Westin.
Room Reservations
Rooms at the Westin Gaslamp Quarter are available during the conference dates of OMS, from Sunday February 6 through Saturday February 7, 2011.
The Westin Gaslamp Quarter is offering participants in Social Media Masters a special room rate of $199 a night if you book before November 15, 2010. Mention OMS for the room block.
Call 1-800-937-8461 to reserve your room at the Westin today.
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