Masters

Brandon Eley on Twitter | Facebook | LinkedIn
Session: Mastering Mobile Marketing
Cities Available: Atlanta (August 26, 2011) and New York (September 23, 2011)

Brandon is an Interactive Director, entrepreneur, author, and professional speaker. Brandon has 10 years of experience in online marketing and e-commerce from both the perspective of an e-commerce retailer and that of a consultant. As the Interactive Director for Kelsey Advertising & Design, a small-smart advertising agency with a strong focus on digital media, Brandon oversees interactive projects, online marketing campaigns and information architecture. Brandon is the co-author of “Online Marketing Inside Out,” and frequently speaks about online marketing at conferences and organizations all over the country. He also co-authors the SitePoint Tribune email newsletter that reaches over 200,000 web professionals weekly. Brandon is the owner of 2BigFeet.com, online retailer of large men’s shoes, as well as several other websites and blogs.

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Candace Kemp McCaffery on Twitter | Facebook | LinkedIn
Session: Making Sense of Measurement
Cities Available: Atlanta (August 26, 2011)

Candace is Senior Vice President and Director of Social Media & Interactive Services for Cookerly Public Relations, an Atlanta-based public relations agency. With more than 16 years’ experience, she manages a broad list of clients across a diversity of industries, from finance to non-profit, government to environmental. Her strategic counsel and creative services are designed to not only ensure that clients are taking advantage of the marketing and engagement opportunities that social media provides, but that programs are strategically aligned with overall marketing communications programs and deliver measurable results. Currently, Cookerly provides social media marketing and measurement support for clients including SunTrust Bank, The Clean Air Campaign and GasSouth.

Candace has become a sought after speaker on social media topics and has presented to diverse audiences including the International Association for Commuter Transportation, Georgia Chamber of Commerce’s Georgia Environmental Conference and the Green Chamber of the South.

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Chris Heuer on Twitter | Facebook | LinkedIn
Session: Social Business, Holistic Strategy
Cities Available: Los Angeles (September 9, 2011), New York (September 23, 2011), Kansas City (October 21, 2011)

Chris Heuer has been engaged in interactive communications since 1993, and launched his first agency, Guru Communications, out of South Beach, Florida in 1994. Over the years he has helped numerous startups with go-to market strategies, product design, web site development, online marketing campaigns, ecommerce and what is now widely referred to as social media.

Seeing similarities between the rise of the Web as a vital communications technology and the current rise of social media, Chris formed Social Media Club in March 2006 to help more people understand the greater significance of what it means to be social and how media production/consumption has changed. To this end, Social Media Club is promoting digital media literacy, encouraging the sharing of lessons learned, promoting industry standards such as Creative Commons and discussing questions of ethics.

Chris is a Specialist Leader, Social Media for Deloitte. In addition to his direct endeavors, he serves as an advisory board member for Buzzlogic and my6sense. He is a frequent speaker, workshop leader and a trained facilitator and has organized numerous unconferences for the community and private organizations of all sizes.

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Deborah Weinstein on Twitter | Facebook | LinkedIn
Session: PR Meets Social Media Marketing
Cities Available: Toronto (October 7, 2011)

Master communicator, marketer and entrepreneur, Deborah Weinstein, is co-founder, partner and president of Strategic Objectives, an international award-winning, full-service public relations agency that delivers smart ideas and better solutions to many of Canada and the world’s leading brands. Headquartered in Toronto, Strategic Objectives is IABC/Toronto PR Agency of the Year 2011 and employs more than 40 top public relations professionals.

Deborah, who received the Queen’s Golden Jubilee Medal for Outstanding Contribution to Canada and its Communication Industry, started her career as a broadcast journalist at CBC and CTV Networks. Today she leads her team and her clients in conceiving and implementing breakthrough integrated, results-driven marketing strategies and programs that drive social influence, brand awareness, acceptance and sales.

Deborah, who is obsessed with the power of traditional and social media to engage and enlist consumer buy-in, is a lively storyteller and insightful speaker on the brave new world of social marketing. She eagerly awaits publication of her chapter, Social Mandate, in the new Social CMO Book, expected later this fall.

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Jonathan Copulsky on Twitter | Facebook | LinkedIn
Session: Brand Resilience: Managing Risk and Recovery in a High-Speed World
Cities Available: Atlanta (August 26, 2011) and New York (September 23, 2011), Kansas City (October 21, 2011)

Jonathan Copulsky has worked with many of the world’s leading organizations to grow profitable customer relationships for over thirty years as a consultant and senior executive.  He has helped clients assess their brand value propositions and market positioning, design their “go to market” strategies, revise their channel strategies, create new market-based segmentation frameworks, establish analytically-based customer loyalty programs, revamp their sales forces, call centers, and database marketing efforts, re-think their service operations to take advantage of new technology-enabled capabilities, and integrate customer-facing organizations forces in conjunction with mergers and acquisitions.

Jonathan speaks and writes frequently on issues related to sales and marketing management and is a regular contributor to a number of publications and online forums.  His critically praised book, Brand Resilience:  Managing Risk and Recovery in a High-Speed World was published by Palgrave Macmillan in May 2011.  Jonathan has served in numerous leadership roles at Deloitte, including Chair of Deloitte Consulting’s Marketing Council; Chief Marketing Officer for Deloitte’s Global Strategy & Operations Practice; Managing Principal, Global Sales and Marketing Strategy Practice; and Managing Principal, Midwest Strategy & Operations Practice. Recently, Jonathan assumed responsibility for Deloitte’s eminence portfolio and activities, including oversight for Deloitte Research and Deloitte Review, in addition to his client service responsibilities.

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Judi Samuels on Twitter | Facebook | LinkedIn
Session: Emotions – The Heartbeat of Success in Marketing
Cities Available: Toronto (October 7, 2011)

With over 12 years of marketing experience working with premium brands including the Canadian Tourism Commission, Microsoft, MuchMusic, along with their agencies, Judi has dedicated her marketing abilities to creating conversations. As someone who always enjoys friendly, intellectual banter (read: she has the gift of gab), Judi believes that it is through valuable and relevant dialogue that relationships are formed and deepened. Whether creating and managing programs to help tourism operators create unique packages and communications messages, or designing experiential events to launch gaming platforms, or participating in rebranding businesses from image to tone of voice, her goal is to ensure that the recipient of the message feels heard, involved and engaged. Nothing was more appropriate for Judi’s love of conversation than the explosion of social media as a new tool in the marketer’s arsenal – one that enables the brand to be a part of its communities and empowers ambassadors to speak directly to, and on behalf of, the brand. For Judi, this is an avenue that demands integrity, honesty and transparency.

Judi is currently the Manager, Corporate Communications at Maritz Canada Inc., a loyalty marketing services agency. She holds an MBA specializing in Tourism and Hospitality from the University of Guelph where she developed her fundamental belief that tourism is the pioneer of experiential, engaging and emotional marketing. She has presented on such topics as marketing, social media, tourism marketing. You can find Judi on Twitter @chieflemonhead.

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Kathy (Kat) Mandelstein on Twitter | Facebook | LinkedIn
Session: Becoming a Social Business: IBM’s Journey
Cities Available:New York (September 23, 2011)

Kathy (Kat) Mandelstein currently oversees worldwide marketing programs, web and events as the Director for IBM Collaboration Solutions in IBM Software and for Social Business for all of IBM (http://www.ibm.com/socialbusiness). Kathy is a regular contributor to BtoB Magazine’s BtoBlog. She also serves on the Board of Directors for Social Media Club (http//www.socialmedia.club.org) and is the Vice President of the local Austin Chapter. Previously, Kathy led the IBM Rational marketing team focused on the business value of effective software delivery.

Kathy has been a pioneer in launching successful web and social media marketing efforts, as well as developing dedicated web communities dating back to the time that she led http://www.ibm.com/developerWorks and http://www.ibm.com/alphaWorks in addition to marketing programs to developers for IBM. Her past history includes leading various marketing, channel and Web development teams in IBM. Before joining IBM, Kathy managed one of the earliest successful retail Web sites, http://www.jcpenney.com. Kat holds a B.S. in Advertising with Minor in Marketing from the University of Texas at Austin and a Global Leadership MBA from the University of Texas at Dallas.

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Mark W. Schaefer on Twitter | Facebook | LinkedIn
Session: Corporate blogs: Trends, best practices and 10 ideas to make them not suck
Cities Available: Atlanta (August 26, 2011) and Toronto (October 7, 2011)

Mark is a globally-recognized blogger, educator, business consultant, and author who blogs at {grow}, one of the AdAge Top 50 blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He has advanced degrees in marketing and organizational development and holds seven patents.

Mark enjoys teaching social media marketing courses at several colleges and is a faculty member of the graduate studies program at Rutgers University. He is the author of The Tao of Twitter and is in the top 0.5% of “influencers” on Twitter.

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Matt Hicks on Twitter | Facebook | LinkedIn
Session: Lessons From The Facebook Trenches: Thinking Beyond “Likes”
Cities Available:  Atlanta (August 26, 2011), Los Angeles (September 9, 2011),  New York (September 23, 2011)

Matt helped build the communications team at Facebook as one of the first members of its PR team. Most recently, he led social media and content strategy for it main communications channels–including the Facebook Blog, official Facebook Page and Twitter account—which reach millions of people every day. Before that, he managed the company’s advertising and business communications and worked with top executives to position Facebook as an essential tool for marketers and consumers. A former journalist, Matt moved into PR and marketing in 2005 to work with Silicon Valley startups such as YouTube, FeedBurner and Topix.net, first at ZENO Group and then at SutherlandGold Group. In 2003, he served as an American Political Science Association Congressional Fellow in Washington, DC. He previously was a writer and editor for Ziff Davis Media and eWEEK in San Francisco, and earlier worked at various daily newspapers. Matt graduated from the Medill School of Journalism at Northwestern University.

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Natalie Petouhoff on Twitter | Facebook | LinkedIn
Session: Social Media Monitoring and Measurement: Understanding How To Turn Data Into Business Insights with Data
Cities Available: Los Angeles (September 9, 2011)

Dr. Natalie has served as a Forrester Analyst in Social Media, CRM (Marketing, Sales and Service) and ROI, and as the Chief Strategist for Social Media and Digital Communications, with a world-wide practice role spanning client work, practice development and thought leadership. She’s lead the development of consulting practices in management consulting as well as organizational change management at PricewaterhouseCoopers, Benchmarkportal and Hitachi Consulting. Dr. Natalie’s focus is to consult with clients on their strategy for social media, marketing, PR, customer service and integrating them using organizational change management, new technology deployment and social media analytics, measurement and ROI. Dr. Natalie is credited with writing the world’s first social media ROI model for PR, Marketing, Product Innovation and Customer Service. Dr. Natalie the President of Social Media Club LA, participates in Girls in Tech and is a Guest Lecturer at UCLA Anderson School of business, teaching in the MBA program on Social Media and Digital Communications and an Adjunct Professor at USC Annenberg’s School for Communication, teaching PR Measurement. To follow Dr. Natalie, check out her musing on Twitter.com/drnatalie ; her website where she blogs about all thing social and digital, www.drnatalienews.com and can be reached at doctornatalie [at] gmail.com.

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Patrick O’Keefe on Twitter | Facebook | LinkedIn
Session: Online Community Building
Cities Available: Atlanta (August 26, 2011), Los Angeles (September 9, 2011)

Patrick is the founder of the iFroggy Network, a network of websites covering various interests. He has been managing online communities since 2000 and is the author of “Managing Online Forums,” a practical guide to managing online social spaces. He has been responsible for the cultivation of communities like phpBBHacks.com, KarateForums.com and PhotoshopForums.com. He blogs about online community at ManagingCommunities.com, his favorite record label at BadBoyBlog.com and more at patrickokeefe.com.

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Rebel Brown on Twitter | Facebook | LinkedIn
Session: Defying Gravity – Innovative Approaches to Fuel Social Media Engagement
Cities Available: Los Angeles (September 9, 2011)

Rebel Brown is a Market and Positioning Master Strategist. For over two decades she has positioned and repositioned technology companies for high-velocity growth. She’s recognized for her expertise in business and market strategy, corporate and product positioning and go-to-market launches.

Rebel’s bestselling business book, Defy Gravity, is a guide to creating breakout market strategies – in any economy. What’s Gravity? That’s the way we’ve always done it, the status quo thinking and doing that’s the reason for the mess we’re in. Defy Gravity teaches all of us to think differently, about our Value, Markets and Opportunities – and most importantly, how we can successfully position to power profits, in any economy.

Rebel has been featured in media including Forbes, Entrepreneur, Inc, Business Insider, Startup Nation, First Business TV, Exceptional People and more. She is a member of NSA and an executive speaker for conventions, conferences, workshops and corporate events.

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Sam Fiorella on Twitter | Facebook | LinkedIn
Session: Building Corporate Social Infrastructure
Cities Available: Los Angeles (September 9, 2011), New York (September 23, 2011), Toronto (October 7, 2011), Kansas City (October 21, 2011)

Sam is currently the Chief Strategy Sensei for Sensei Marketing in Toronto & New York City. His expertise in interactive and social media marketing space has been earned through 20 yrs of senior level management within marketing departments and, most recently providing interactive strategy consulting to over 30 marketing agencies across the globe.

Throughout this time Sam has been instrumental in creating world-first marketing software applications and innovative marketing strategies for clients that range from: Home Depot, Hitachi, AOL, Ford Motor Company, Hyatt Gaming Corporation, AXA Equitable, Snyder’s of Hanover, Johnson & Johnson, Hyundai, Chef Boyardee, and thousands more!

Sam is the creator and moderator of the #bizforum Twitter debate where business professionals discuss the pros and cons of trending busines-related topics each week. Sam is also the author of the popular marketing blog: The Social Roadmap and author of the soon to be released business book by the same name.

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Scott Briggs on Twitter | Facebook | LinkedIn
Session: The Future of Social Intelligence
Cities Available: Toronto (October 7, 2011)

Scott Briggs is Sr. Director of Social Strategy and Insights at Alterian and an award winning thought leader in data analytics and marketing automation. Scott has over 15 years’ experience spanning multiple disciplines including social media, database marketing, email marketing, analytics and business intelligence. His career includes experience in the following verticals: credit card, retail banking, insurance, retail, trave, auto and nonprofit.  Most recently Scott’s focus has been on developing measurement techniques and establishing best practices with regards to Social Media and Analytics.

Scott started his career as a researcher and economist within the Federal Reserve System.  Since the late 1990’s, Scott has worked with several technology companies focused on marketing automation and analytics. Scott holds a Master’s degree in economics from the Pennsylvania State University and a Bachelor’s degree from Western New England College.

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Sean McGinnis on Twitter | Facebook | LinkedIn
Session: How Social is Changing the Search Landscape
Cities Available: Kansas City (October 21, 2011)

Sean is Vice President, Sales and Marketing for Dot CO Law Marketing, a company focused on revolutionizing online advertising and SEO for law firms across the United States. Since graduating from law school, Sean has developed over 12 years of Digital Marketing experience and assisted hundreds of law firms across the country create compelling online marketing programs. From 2006-2009, Sean led one of the largest SEO teams in the country while serving as the SEO Manager for Findlaw.

Sean consults with small to mid-sized businesses on Digital Customer Acquisition and Loyalty and blogs about SEO, Internet Marketing, Social Media, leadership and a variety of other topics at 312 Digital. Sean is also a co-founder and President at 12Most.com

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Sean Moffitt on Twitter | Facebook | LinkedIn
Session: Word of Mouth Marketing: Creating Buzz and Engaging Influencers
Cities Available: New York (September 23, 2011), Toronto (October 7, 2011), Kansas City (October 21, 2011)

Sean is a well-recognized thought leader in company innovation, brand leadership, social influence marketing and online community building, marrying his passion for grassroots engagement, digital technologies and the brand. He has been an executive-level marketer, agency leader and consultant, in roles bridging the traditional and digital divide for over 15 years. As an answer to business’ future, Sean founded Agent Wildfire in 2004 (www.agentwildfire.com) – a leading marketing, media and research firm dedicated to customer advocacy and innovation, word of mouth, influencer marketing, online communities, social media and buzz-building. Located in Toronto, he now continues and expands that work for startups, Fortune 500s and executive teams by leading the Wikibrands consultancy (www.wiki-brands.com). Sean has previously led the direction of Canada’s best known brands at Molson, Guinness, Labatt, Procter & Gamble and others as a client and agency partner. He speaks frequently on the subject of new marketing and media (see range of topics below), chairing national conferences, speaking internationally and commenting in national broadcast and top print media and lecturing at universities across a variety of topics. Sean is also an executive consultant to Don Tapscott’s firm nGenera (http://www.ngenera.com/) and helps executive and brand teams power the collaborative enterprise.

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Shelly Kramer on Twitter | Facebook | LinkedIn
Session: How Blogs and Social Data Help Drive C-Suite Buy-In
Cities Available: Kansas City (October 21, 2011)

Shelly Kramer is the Founder and CEO of V3 Integrated Marketing. A 20+ year marketing veteran, she’s a strategist, brand builder, digital marketing expert, content creator, buzz builder and a well regarded figure in the worlds of tech and social media.

She’s half marketer, half geek, with a propensity for numbers, results and a dash of quick repartee. Her client experience rangers from working with SMBs, tech startups and not-for-profits, as well as Fortune 500 companies, budgets teeny to gigantic, in both B2B and B2C markets.

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Steve Woodruff on Twitter | Facebook | LinkedIn
Session: Trend Currents in Social Media
Cities Available: New York (September 23, 2011)

Steve Woodruff is the Connection Agent. Through his unique Brand Therapy sessions, he connects people and brands with their core professional DNA (identity and message), and then connects them with resources in his vast social network. Steve has built two trusted business referral networks (Impactiviti and the Connection Agency) to help bring together top clients and providers. He is very active in social networking, maintaining three blogs and contributing to two others, and has also participated in group-authoring three books (The Age of Conversation 1, 2, and 3).

He consults a variety of pharmaceutical companies on communication strategies and speaks regularly on social media marketing, technology, and training. Steve believes that social media is in the “tricycle” stage and writes regularly about the future of digital networked communications.

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Tin Dizdarevic on Twitter | Facebook | LinkedIn
Session: How to Blog Like Your Business Depended On it
Cities Available: Los Angeles (September 9, 2011)

Tin has over 15 years of experience in startups ranging from online communities to interactive advertising with a few years in between spent in the culinary world. Tin heads marketing at Zemanta, mainly focusing on user acquisition.