Let’s Debate: Will all Businesses Be Social Businesses?

Posted on 13. Sep, 2011 by kristie.

This week’s #bizforum debate will focus on social business – it is a buzz word being pushed through the web right now, but will it translate to a business practice supported by all brands around the world? We will be joined by social media master, Kathy Mandelstein, Chief Collaboration Cheerleader and Director @ IBM Collaboration Solutions in IBM Software for their Marketing, Web and Events who has first hand experience of how an enterprise level company like IBM turned into a ‘social business’ and what it means for the market as a whole.

Our chat moderator, Sam Fiorella, just reviewed the IBM Software Group’s Whitepaper where they define a Social Business as:

‘A Social Business is one that embraces networks of people and their engagements to create business value, which would seem in opposition to traditional or even “traditional digital” businesses who leverage transactional or numerical data to make those same business decisions.’

This week’s #bizforum chat is sure to generate a good healthy discussion, and we would love you to join us.

To participate:

• Time: WEDNESDAY, SEPTEMBER 14th at 5pm PST (lasts one hour)
• Follow the hashtag #bizforum on Twitter
• When you want to respond to a comment posted or add your own thoughts on the topic, add ‘#bizforum’ at the end of your tweet to ensure it is seen by everyone.
• Using a service like Tweetchat helps you stay on top of the discussion – just enter the room name (e.g. #bizforum) in the box at the top of the page, follow the discussion and post if/when ready.

And if you would like to dive even deeper into this topic, we invite you to join us for the Social Media Masters New York event taking place Friday, September 23rd, where Kathy will share even more insights in her Becoming a Social Business session. Register now and save 20% by using the code ‘smcfriend‘.

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Social Media Masters Atlanta: Summary

Posted on 12. Sep, 2011 by kristie.

Thank you again to all of you who joined us for the Social Media Masters event in Atlanta. We have pulled a few of the highlights from the day and also have links to four of the presentations that have been made publicly available:

• Brandon Eley on Mobile Marketing Mastery
• Candace Kemp McCaffery on Making Sense of Social Media Measurement
• Patrick O’Keefe on Online Community Building
• Sam Fiorella on the Corporate Social Media Infrastructure

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Motorola Bringing Goodies to Social Media Masters Los Angeles

Posted on 07. Sep, 2011 by kristie.

We just received word that Motorola Mobility will be raffling off a couple of goodies to a few lucky winners at the event, and the only requirement is that you be must be present to win. Seems fair, right?

When you check in at the registration desk this Friday, every attendee will receive a raffle ticket that will put them in the running to win a Motorola PHOTON 4G or a Motorola XPRT. Need to update your devices to bring yourself into the 21st Century? Now is your time. *





Motorola PHOTON™: Unparalleled Speed and Accessibility
Motorola PHOTON™ 4G provides an on-the-go edge for managing your life from anywhere around the world.

The PHOTON 4G delivers a dual core processor, 1GB of powerful PC-grade RAM, combined with Sprint’s 4G network, empowers you to browse, download and multitask all at maximum speeds. Get way more done with the PHOTON 4G, providing an array of versatile tools like the Motorola webtop application for accessories.




About the Motorola XPRT™: Manage Life, Expertly
The Motorola XPRT™ is a sleek smartphone designed to help users manage all aspects of their life – professional and personal — from a single device. Motorola XPRT gives users what they want from a smartphone with enhanced corporate productivity and security features to ensure it meets standard business protocols and IT requirements.

Motorola XPRT blends the efficiency of a 3.1-inch touch screen display, familiar QWERTY keyboard for heavy text input, and access to corporate email and documents. Motorola XPRT features a fully customizable home screen with loads of options for applications from Android Market™. MOTOBLUR™ provides quick access to social media accounts and live widgets, bringing the internet to you. The Motorola XPRT also has the highest level of security available out-of-the-box on an Android-powered smartphone. Add the ability to have access from just about anywhere in the world, and there’s no question that Motorola XPRT is ready for business.

So grab a lucky charm and we will see you on Friday for your chance to win one of these beauties!!

*Please note that neither activation or the monthly service plan is included.

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Online Registration for Social Media Masters Los Angeles Ends Today at 5pm PST

Posted on 07. Sep, 2011 by kristie.

If you have not bought your ticket to this Friday’s Social Media Masters event in Los Angeles, CA (well, technically it is Santa Monica) – and do plan on attending – now is the time to do so as online registration ends TONIGHT at 5pm PST.

Same day registration is welcome at a conference rate of $450.00 per person, and is subject to availability.

So don’t wait. Buy your ticket and guarantee your seat to hear from thought leaders sharing advanced social media marketing strategies on How to Set Up Your Social Media Team(s), Community Building, Corporate Blogging, Measurement & Analytics, Getting Deeper Engagement on Facebook and other Social Networks, and Identifying the Issues That Hold Your Business Back From Real Success.

Register today for $299 and we will see you there!

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Let’s Debate: Social Media Measurement – The Missing Links

Posted on 06. Sep, 2011 by kristie.

This week’s #bizforum debate will focus on social media measurement, with a focus on what is is missing that helps bridge the gap between your CEO’s need for clearly defined metrics and the communities need for open dialogue void of format or formulas, and we will be joined by social media master, Natalie Petouhoff, Executive Consultant and Advisor, Author (4 books!!), Researcher and Speaker.

Our chat moderator, Sam Fiorella, lays out the four themes we’ll be debating this week:

1. What about the emotional side of Social Media engagement? Can they be measured?
2. Can the value of a community be defined? Should it be measured?
3.  Metrics in Social Media are useless for a business unless they can be directly linked to profits.
4.  Does the decision to engage on a particular devices or through specific technologies warrant additional measurement scrutiny?

This week’s #bizforum chat is sure to generate a good healthy discussion, and we would love you to join us.

To participate:

• Time: WEDNESDAY, SEPTEMBER 7th at 5pm PST (lasts one hour)
• Follow the hashtag #bizforum on Twitter
• When you want to respond to a comment posted or add your own thoughts on the topic, add ‘#bizforum’ at the end of your tweet to ensure it is seen by everyone.
• Using a service like Tweetchat helps you stay on top of the discussion – just enter the room name (e.g. #bizforum) in the box at the top of the page, follow the discussion and post if/when ready.

And if you would like to dive even deeper into this topic, we invite you to join us for the Social Media Masters Los Angeles event taking place THIS FRIDAY, September 9th, where Dr. Natalie will share even more insights in her Social Media Monitoring and Measurement – Understanding How To Turn Data Into Business Insights session. Register now and save 20% by using the code ‘smcfriend‘.

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Let’s Debate: Is Mobile The Next Business Frontier?

Posted on 30. Aug, 2011 by kristie.

This week’s #bizforum debate will focus on mobile innovation, adoption and the overall potential it brings to businesses and consumers alike, and we will be joined by social media master, Brandon Eley, who is the Interactive Director for Kelsey Advertising & Design, a small-smart advertising agency with a strong focus on digital media where he oversees interactive projects, online marketing campaigns and information architecture.

Customers are mobilizing. Smart phone sales are skyrocketing and devices like the iPad, ‘tablets’ and eReaders are changing the way we live, consume media and work. The adoption of location based services like Foursquare and Gowalla is on the rise (albeit slowly), as is the consumer’s desire to be able to capture anything, anywhere and then watch anything at any time (photos, videos, news, etc). Sprinkle this with innovation around mobile payment solutions and businesses have an amazing opportunity to engage with the consumer in a whole new way (and of course, some old ways too when you look at things like SMS).

Another area I love to see the use of mobile around crisis communications and our chat moderator, Sam Fiorella, just wrote a great post discussing this topic:

The one thing that remains relatively intact during a natural disaster is mobile service. By its very nature, it represents the best and most reliable medium for communication with the customer during a crisis. Power goes out? Mobile is still on.

This week’s #bizforum chat is sure to generate a good healthy discussion, and we would love you to join us.

To participate:

• Time: WEDNESDAY, AUGUST 31st at 5pm PST (lasts one hour)
• Follow the hashtag #bizforum on Twitter
• When you want to respond to a comment posted or add your own thoughts on the topic, add ‘#bizforum’ at the end of your tweet to ensure it is seen by everyone.
• Using a service like Tweetchat helps you stay on top of the discussion – just enter the room name (e.g. #bizforum) in the box at the top of the page, follow the discussion and post if/when ready.

And if you would like to dive even deeper into this topic, we invite you to join us for the Social Media Masters New York event on September 23rd where Brandon will share even more insights in his Mastering Mobile Marketing session. Register now and save 20% by using the code ‘smcfriend‘.

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Social Media Masters Los Angeles: HOTEL and VENUE

Posted on 29. Aug, 2011 by kristie.

The Social Media Masters event in Los Angeles is now just under two weeks away, and we wanted to give you an update on the conference venue and the hotel rooms we have on hold for your visit.

Venue

Writers Boot Camp
Bergamot Station Arts Center
2525 Michigan Ave, Bldg. i
Santa Monica, CA
Website | Map




There is plenty of parking in the lot next to Bergamont Station Arts Center.

Hotel Rooms

DoubleTree Suites By Hilton
1707 Fourth Street
Santa Monica, CA
Tel: 1-310-395-3332
Website | Map


We currently have three rooms left in the room block at the Doubletree with a rate of $269.00/night. If you are in need of accommodations, please book today – just let them know you are coming in for the Social Media Masters event.

The nice thing about the Doubletree is you are just about three blocks from the beach, and a mere five (5) minute drive/taxi ride from the conference venue:




If you would like to get a better understanding on:

• How to create a blue print for your own corporate cross-silo social communication plan
• What it takes to create a corporate blog that generates deeper levels of engagement
• Advanced features for managing and setting up your Facebook page
• Understanding how to turn social media data into business insights

Then please join us for what is sure to be a great day of learning.

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Social Media Masters Session: Social Business, Holistic Strategy

Posted on 28. Aug, 2011 by kristie.

Cities Available: Los Angeles (September 9, 2011), New York (September 23, 2011), Toronto (October 7, 2011), Kansas City (October 21, 2011)

After spending the past 12 years on the top of search results for “holistic business strategy”, Chris Heuer believes the day has finally come for his insights to become part of mainstream management thinking. As the disruption caused by social media reverberates across all aspects of organizational operations and culture, market leaders are turning to social business to transform the enterprise and seize a competitive advantage. The rise of social business is not only the sucessor to eBusiness, it signals the dawn of the post digital era.

Today, being digital is expected, it’s the price of entry. If you can’t think holistically, collaborate across traditional organizational boundaries, optimize your organization to act as one and earn the trust needed to truly serve your market, your business may soon be extinct. Chris will share his insights on how to think and act like a social business along with the perspective from his colleagues at Deloitte Consulting LLP on the dawning of the post digital era.

Presented by:

Chris Heuer has been engaged in interactive communications since 1993, and launched his first agency, Guru Communications, out of South Beach, Florida in 1994. Over the years he has helped numerous startups with go-to market strategies, product design, web site development, online marketing campaigns, ecommerce and what is now widely referred to as social media.

Seeing similarities between the rise of the Web as a vital communications technology and the current rise of social media, Chris formed Social Media Club in March 2006 to help more people understand the greater significance of what it means to be social and how media production/consumption has changed. To this end, Social Media Club is promoting digital media literacy, encouraging the sharing of lessons learned, promoting industry standards such as Creative Commons and discussing questions of ethics.

Chris is a Specialist Leader, Social Media for Deloitte. In addition to his direct endeavors, he serves as an advisory board member for Buzzlogic and my6sense. He is a frequent speaker, workshop leader and a trained facilitator and has organized numerous unconferences for the community and private organizations of all sizes.

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Online Registration for Social Media Masters Atlanta Ends August 24th!

Posted on 23. Aug, 2011 by kristie.

If you have not bought your ticket to this Friday’s Social Media Masters event in Atlanta, GA – and do plan on attending – now is the time to do so as online registration ends on August 24th at 5pm PST.

Same day registration is welcome at a conference rate of $450.00 per person, and is subject to availability.

But don’t wait. Buy your ticket and guarantee your seat to hear from thought leaders sharing advanced social media marketing strategies on How to Set Up Your Social Media Team(s), Community Building, Brand Reputation, Corporate Blogging, Measurement & Analytics, Getting Deeper Engagement on Facebook and other Social Networks, and Mobile Marketing.

Register today for $299. We will see you there!

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Just Announced: Social Media Masters Los Angeles Schedule

Posted on 23. Aug, 2011 by kristie.

We are looking forward to seeing you all next Friday at the Social Media Masters event taking place in Los Angeles…well, Santa Monica really, and wanted to share the schedule for the day along with some other event particulars

THE SCHEDULE

Thursday, September 8th – 6:30pm to 8:00pm
Pre-conference tweetup with Social Media Club Los Angeles for participants, speakers, sponsors, supporters and local community members. The event is free to attend, but we do ask that you pre-register so we have an accurate head count.

Friday, September 9th – 9:00am to 6:00pm
On the day of the conference, we would appreciate it if you arrive no later than 8:45am to ensure we can get you checked in at the registration table and sitting in time for us to kick things off at 9am. We have a full day scheduled covering topics in Becoming a Social Business, Corporate Blogging, Measurement and Analytics, and more – and want to make sure we stay on track as much as possible to maximize the time we have together.

OTHER ITEMS OF NOTE:

SPONSORS
We would like to thank our conference sponsors for their support and ask that you give them any love you can to show your appreciation as well. It is through their marketing spend that these events can remain a reasonable cost to our participants:

Level	Sponsor	On Twitter
Series		@chevrolet
Platinum		@motorola
Participating		@marketwire
Participating		@radian6

We would also like to thank our media partners for their support and assistance around this event: Business Marketing Association of Southern California, Social Media Breakfast and Technology Marketers.

PROGRAM
We have programmed this event series to provide you opportunities to ask the hard questions you need answered to help advance your own social media marketing programs:

• Each presenter has planned for 15-20+ minutes at the end of each session for Q&A.
• If you want to know something mid stream, raise your hand and they are happy to respond.
• You should have also received a short survey via email asking for the specific questions you have (if any)

NURISHMENT
We will be providing a morning coffee break, lunch and an afternoon coffee break. Breakfast and dinner on your own, unless of course, we win the lotto between now and September 9th.

WIFI
There will be WiFi and outlets for those bringing laptops, smart phones and/or iPads. If you will be tweeting, blogging, posting photos or shooting video, we just ask that you use the hashtag #smm2011.

For those who prefer pen and paper for note taking or doodling, we will make sure supplies are available to you.

ATTIRE
Business casual. Wear something that will be comfortable. We also recommend dressing in layers, as while we will do our best to keep the room at a decent temperature, nothing is a given.

BUSINESS CARDS
If you have them, bring them. A lot of them. Our attendees are a solid mix of Community Managers, VPs of Marketing, Social Media Managers, CMOs and Business Owners. You will meet good people. You will want those good people to remember you easily, so bring business cards to hand out.

HOTEL
Still need a hotel room? Guests may book a hotel room at the DoubleTree Suites Santa Monica for $269 per night. To reserve your room, please contact the hotel at +1-310-395-3332. Please mention you are coming in for the Social Media Masters event to receive this discounted rate and they will be happy to assist you.

PARKING
There is plenty of self-parking available at the Bergamot Station Arts Center.

If you have not registered yet, but plan on attending, we encourage you to do so (online) before Wednesday, September 7th. We will accept walk-ins on the day of the event, though the price will increase to $450. Same conference, but you pay less if you plan a little bit better.

We will see next week!

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