Cities Available: Toronto (October 7, 2011)
Companies are just beginning to grasp the true power of social data. The ability to collect feedback without the need for costly market research studies, surveys, and focus groups is a relatively new prospect. But as brands have started measuring, many sense that they could (and should) be doing much more with the abundant data at their finger tips. Simply collecting data is not enough. To remain competitive, marketers must fully realize the breadth and depth of knowledge and insights they can gain from online conversations.
Scott Briggs will discuss the state of social media intelligence today and where we are headed in the future. He will outline the advanced techniques that forward-thinking brands are using to move from simply collecting data to truly analyzing and drawing insights that are fueling smart business decisions.
The future of social intelligence is predictive, strategic, and unlike social measurement as you know it today. Are you ready?
Presented by: Scott Briggs
Scott Briggs is Sr. Director of Social Strategy and Insights at Alterian and an award winning thought leader in data analytics and marketing automation. Scott has over 15 years’ experience spanning multiple disciplines including social media, database marketing, email marketing, analytics and business intelligence. His career includes experience in the following verticals: credit card, retail banking, insurance, retail, trave, auto and nonprofit. Most recently Scott’s focus has been on developing measurement techniques and establishing best practices with regards to Social Media and Analytics.
Scott started his career as a researcher and economist within the Federal Reserve System. Since the late 1990’s, Scott has worked with several technology companies focused on marketing automation and analytics. Scott holds a Master’s degree in economics from the Pennsylvania State University and a Bachelor’s degree from Western New England College.