Social Media Masters Session: Social Business, Holistic Strategy

Posted on 28. Aug, 2011 by kristie in Announcements, Kansas City, Los Angeles, Masters, New York, Toronto

Cities Available: Los Angeles (September 9, 2011), New York (September 23, 2011), Toronto (October 7, 2011), Kansas City (October 21, 2011)

After spending the past 12 years on the top of search results for “holistic business strategy”, Chris Heuer believes the day has finally come for his insights to become part of mainstream management thinking. As the disruption caused by social media reverberates across all aspects of organizational operations and culture, market leaders are turning to social business to transform the enterprise and seize a competitive advantage. The rise of social business is not only the sucessor to eBusiness, it signals the dawn of the post digital era.

Today, being digital is expected, it’s the price of entry. If you can’t think holistically, collaborate across traditional organizational boundaries, optimize your organization to act as one and earn the trust needed to truly serve your market, your business may soon be extinct. Chris will share his insights on how to think and act like a social business along with the perspective from his colleagues at Deloitte Consulting LLP on the dawning of the post digital era.

Presented by:

Chris Heuer has been engaged in interactive communications since 1993, and launched his first agency, Guru Communications, out of South Beach, Florida in 1994. Over the years he has helped numerous startups with go-to market strategies, product design, web site development, online marketing campaigns, ecommerce and what is now widely referred to as social media.

Seeing similarities between the rise of the Web as a vital communications technology and the current rise of social media, Chris formed Social Media Club in March 2006 to help more people understand the greater significance of what it means to be social and how media production/consumption has changed. To this end, Social Media Club is promoting digital media literacy, encouraging the sharing of lessons learned, promoting industry standards such as Creative Commons and discussing questions of ethics.

Chris is a Specialist Leader, Social Media for Deloitte. In addition to his direct endeavors, he serves as an advisory board member for Buzzlogic and my6sense. He is a frequent speaker, workshop leader and a trained facilitator and has organized numerous unconferences for the community and private organizations of all sizes.