Social Media Masters Session: Defying Gravity – Innovative Approaches to Fuel Social Media Engagement
Cities Available: Los Angeles (September 9, 2011)
What’s Gravity? That’s the status quo way of thinking and doing that limits our ability to grow. It’s the number one reason many businesses flatline, or crash and burn. Gravity exists all around us – including in our social media strategies.
We all know that audiences buy because of their perceptions. Today’s perceptions are created through the Internet and social media word of mouth. Businesses no longer have tight control over the way our markets see our business, the information that is available about our value or the buzz about your brand. Today’s buyers can research, compare and select products without our ever knowing they were looking. Everything changed. Your choices: change, too—or get left in the past.
Social Media offers a breakout opportunity for shifting our interactions with our audiences. But social media is more complex than many realize. Marketing, the way we’ve always done it, doesn’t work when it comes to social media.
Effective social media engagements demand out-of-the-box approaches. And that’s just what we’ll explore. We’ll examine:
- Gravity and how it comes to our businesses.
- The biggest Gravity beliefs limiting social media success today.
- Examples and case studies of Zero Gravity thinkers who have soared to social media success.
- Immediate, actionable steps that you can take to fuel social media engagement success.
Presented by: Rebel Brown
Rebel Brown is a Market and Positioning Master Strategist. For over two decades she has positioned and repositioned technology companies for high-velocity growth. She’s recognized for her expertise in business and market strategy, corporate and product positioning and go-to-market launches.
Rebel’s bestselling business book, Defy Gravity, is a guide to creating breakout market strategies – in any economy. What’s Gravity? That’s the way we’ve always done it, the status quo thinking and doing that’s the reason for the mess we’re in. Defy Gravity teaches all of us to think differently, about our Value, Markets and Opportunities – and most importantly, how we can successfully position to power profits, in any economy.
Rebel has been featured in media including Forbes, Entrepreneur, Inc, Business Insider, Startup Nation, First Business TV, Exceptional People and more. She is a member of NSA and an executive speaker for conventions, conferences, workshops and corporate events.