Social Media Masters Session: PR meets Social Media Marketing

Posted on 04. Aug, 2011 by kristie in Announcements, Events, Masters, Toronto

Cities Available: Toronto (October 7, 2011)

Welcome to the wild wild west of social media marketing, where quality trumps quantity and content reigns supreme, Marketers the world over are turning to the virtual space to push their brands, good and services, thanks to the internet’s far-reaching power to get branded news out there and hopefully into the right people’s hands, heads and hearts. But how to achieve lift-off?

Never before has PR, with it’s awesome ability to target specific audiences with relevant, credible P2P (person to person) info that promotes positive consumer awareness and buy-in, held such sway. PR has moved from a ‘nice to have’ to a ‘need to have’ in the rapidly changing marketing mix, and Canada’s leading PR practitioner, Deborah Weinstein, president of Strategic Objectives, Canada’s most award-winning PR agency, will take you on a deep dive into this now essential marketing practice – complete with case studies and tips on how to create an effective, results-driven strategy.

Presented by: Deborah Weinstein

Master communicator, marketer and entrepreneur, Deborah Weinstein, is co-founder, partner and president of Strategic Objectives, an international award-winning, full-service public relations agency that delivers smart ideas and better solutions to many of Canada and the world’s leading brands. Headquartered in Toronto, Strategic Objectives is IABC/Toronto PR Agency of the Year 2011 and employs more than 40 top public relations professionals.

Deborah, who received the Queen’s Golden Jubilee Medal for Outstanding Contribution to Canada and its Communication Industry, started her career as a broadcast journalist at CBC and CTV Networks. Today she leads her team and her clients in conceiving and implementing breakthrough integrated, results-driven marketing strategies and programs that drive social influence, brand awareness, acceptance and sales.

Deborah, who is obsessed with the power of traditional and social media to engage and enlist consumer buy-in, is a lively storyteller and insightful speaker on the brave new world of social marketing. She eagerly awaits publication of her chapter, Social Mandate, in the new Social CMO Book, expected later this fall.

To attend in Toronto (October 7, 2011):

Tags: drive results using social media, engagement, find influencers, PR, social media marketing, target audience