Cities Available: New York (September 23, 2011)
Facebook, Twitter, YouTube, Google+: it is almost impossible to not get all caught up in the current trends and platforms that swirl around the social media space, making it difficult to see how these evolving approaches fit into a marketing plan. The fragmented and fast-moving digital networking world can blind us to the bigger-picture drivers of all these developments – forces that will certainly shape how we communicate in the marketplace in future days. In this session, we’ll get beyond the particular boats (current platforms and tools) and examine the river – the trend currents – which are driving social media adoption. We’ll step back from the noise and gain clarity on the handful of cultural and technological trend currents that make social media an inevitable evolution, and provide context as to how it can best be used for business growth.
Presented by: Steve Woodruff
Steve Woodruff is the Connection Agent. Through his unique Brand Therapy sessions, he connects people and brands with their core professional DNA (identity and message), and then connects them with resources in his vast social network. Steve has built two trusted business referral networks (Impactiviti and the Connection Agency) to help bring together top clients and providers. He is very active in social networking, maintaining three blogs and contributing to two others, and has also participated in group-authoring three books (The Age of Conversation 1, 2, and 3).
He consults a variety of pharmaceutical companies on communication strategies and speaks regularly on social media marketing, technology, and training. Steve believes that social media is in the “tricycle” stage and writes regularly about the future of digital networked communications.