Social Media Masters Session: How Social is Changing The Search Landscape
Posted on 22. Jul, 2011 by kristie in Announcements, Events, Masters
Cities Available: Kansas City (October 21, 2011)
Search remains a key driver of traffic and leads to nearly every business with a web presence. In fact, Google alone serves up over one hundred billion searches monthly. As always, the search landscape is ever changing as the race toward the “perfect” search engine continues. Those changes have accelerated faster than ever as social and search have begun to come together. Today, the alliance between Bing and Facebook and the launch of Google+ are driving real changes into the search experience. In this session you’ll learn:
- How social signals are being integrated into traditional search algorithms
- How social data sets are being integrated into the search result pages
- How social proof are changing what we click on while searching on
- How these changes have real potential to take search to an entirely new level of accuracy
Presented by: Sean McGinnis
Sean is Managing Director and CMO of Multistate Edge, an online bar exam preparation company. Since graduating from law school, Sean has developed over 12 years of Digital Marketing experience and assisted hundreds of law firms across the country create compelling online marketing programs. From 2006-2009, Sean led one of the largest SEO teams in the country while serving as the SEO Manager for Findlaw.
Sean consults with small to mid-sized businesses on Digital Customer Acquisition and Loyalty and blogs about SEO, Internet Marketing, Social Media, leadership and a variety of other topics at 312 Digital. Sean is also a co-founder and President at 12Most.com.
Interested in this session? Early bird pricing of $199.00 is available through August 21, 2011. Click the purple ‘Register Now’ button and save $100.00 off the standard pricing.
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