Social Media Masters Session: Emotions – The Heartbeat of Success in Marketing
Posted on 21. Jul, 2011 by kristie in Announcements, Events, Masters
Cities Available: Toronto (October 7, 2011)
Human beings make decisions based solely on their emotions. Let’s be clear – making a decision based on an emotion neither means that you will hold hands with all your neighbours and sing kumbaya, nor does it mean that you will break down and cry at the very sight of that one pink tablecloth you’ve been so desperately trying to find. What it does mean however, is that your consumer (and your client, and your employee and all the folks in your community) are passing judgement and making decisions about you, about what they buy because they feel something.
It is critical for businesses to deeply understand the emotions behind human consumption in order to be successful. For social media enthusiasts and experts alike, this is a point of great positive emotion! Positive emotions provide a foundation for growth and exploration and build the intellectual, social and physical capital for further growth and development. It feeds itself. Take a good look at those online communities that thrive – positive energy and emotion flow so freely, one often feels the impulse to jump in. This means that social media platforms have given marketers an important tool to expand those positive emotion touch points with consumers and to nurture those relationships.
Judi will share insight on emotional marketing and leave you with a few pointers on how to ensure emotions are considered in your next marketing campaign… Not to mention, you’ll feel really good about it too!
Presented by: Judi Samuels
With over 12 years of marketing experience working with premium brands including the Canadian Tourism Commission, Microsoft, MuchMusic, along with their agencies, Judi has dedicated her marketing abilities to creating conversations. As someone who always enjoys friendly, intellectual banter (read: she has the gift of gab), Judi believes that it is through valuable and relevant dialogue that relationships are formed and deepened. Whether creating and managing programs to help tourism operators create unique packages and communications messages, or designing experiential events to launch gaming platforms, or participating in rebranding businesses from image to tone of voice, her goal is to ensure that the recipient of the message feels heard, involved and engaged. Nothing was more appropriate for Judi’s love of conversation than the explosion of social media as a new tool in the marketer’s arsenal – one that enables the brand to be a part of its communities and empowers ambassadors to speak directly to, and on behalf of, the brand. For Judi, this is an avenue that demands integrity, honesty and transparency.
Judi holds an MBA specializing in Tourism and Hospitality from the University of Guelph where she developed her fundamental belief that tourism is the pioneer of experiential, engaging and emotional marketing. She has presented on such topics as marketing, social media, tourism marketing. You can find Judi on Twitter @chieflemonhead.
Interested in this session? Early bird pricing of $199.00 is available for tickets purchased before July 31st. Click the purple ‘Register Now’ button and save $100.00 off the standard pricing.
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