Social Media Masters Session: Building Corporate Social Infrastructure
Posted on 21. Jul, 2011 by kristie in Announcements, Events, Masters
Cities Available: Atlanta (August 26, 2011), Los Angeles (September 9, 2011), New York (September 23, 2011), Toronto (October 7, 2011), Kansas City (October 21, 2011)
It’s no secret that C-Suite execs in most large businesses have been slow to acknowledge the social economy or to formalize and fund social engagements across their organizations. But the communication tidal wave that is social media cannot be stopped and many business silos have begun their own individual efforts given the lack of executive leadership in this area.
Be it Customer Service Managers scouring Twitter feeds, HR teams monitoring LinkedIn, Marketers advertising in social networks or PR Professionals engaging social influencers, most enterprises are engaged in social relationships through disjointed efforts initiated by the customer or customer-facing departments. Therein lies the challenge for enterprise leaders; and the opportunity if they accept this call to action.
How does the enterprise adapt to the internal communications changes that are pushing it to be more open? More social? The employee’s adoption of social communication does not translate well to the kind of work groups that are formed in most businesses. So the inevitable introduction of social networking-style communication into an office culture will have powerful implications on how businesses are structured and managed. But you need to understand how to enable it without losing control of your business’ corporate vision. In this session Sam will outline:
- The challenges that social communications will place on your
workforce and business silos - The needs, abilities and challenges of generational communications
within the organization - Cross-silo methodologies used to embrace and take advantage of the
changes in how people communicate
Using real examples from the corporate world, you’ll leave the session with a blue print for your own corporate cross-silo social communication plan.
Presented by: Sam Fiorella
Sam is currently the Chief Strategy Sensei for Sensei Marketing in Toronto & New York City. His expertise in interactive and social media marketing space has been earned through 20 yrs of senior level management within marketing departments and, most recently providing interactive strategy consulting to over 30 marketing agencies across the globe. Throughout this time Sam has been instrumental in creating world-first marketing software applications and innovative marketing strategies for clients that range from: Home Depot, Hitachi, AOL, Ford Motor Company, Hyatt Gaming Corporation, AXA Equitable, Snyder’s of Hanover, Johnson & Johnson, Hyundai, Chef Boyardee, and thousands more!
Sam is the creator and moderator of the #bizforum Twitter debate where business professionals discuss the pros and cons of trending busines-related topics each week. Sam is also the author of the popular marketing blog: The Social Roadmap and author of the soon to be released business book by the same name.
Interested in this session? Early bird pricing of $199.00 is available for tickets purchased before July 31st. Click the purple ‘Register Now’ button and save $100.00 off the standard pricing.
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