Leading industry thought leader and practitioner Sean Moffitt delivers a session that provides a 360 degree overview of the world’s, culture’s, business’ and marketing’s greatest force – word of mouth. On the social web, word of mouth rules more than it ever has, so step back and enjoy a tour du force of buzz, evangelism, word of mouth, referral and passalong wisdom from one of the industry’s best . Sean will take you through the 36 reasons why people buzz, the 6 types of influencers and what motivates them, a simple WOM planning and building model, some street-savvy shortcuts for getting the right message out at the right time to the right people, some great case studies and some thoughts on institutionalizing word of mouth in your organization and also a look at some word of mouth watchouts, tools and what word of mouth will look like in the future. Many WOM lessons were not only learned up close but also gleaned from studying the world’s top 100 social brands in his recent book Wikibrands – Reinventing your Company in a Customer-Driven Marketplace (www.wiki-brands.com) If you have any interest in understanding what influences today’s customers in what they buy, think and do, don’t miss this session.
This workshop is being led by: Sean Moffitt
Sean is a well-recognized thought leader in company innovation, brand leadership, social influence marketing and online community building, marrying his passion for grassroots engagement, digital technologies and the brand. He has been an executive-level marketer, agency leader and consultant, in roles bridging the traditional and digital divide for over 15 years.
As an answer to business’ future, Sean founded Agent Wildfire in 2004 (www.agentwildfire.com) – a leading marketing, media and research firm dedicated to customer advocacy and innovation, word of mouth, influencer marketing, online communities, social media and buzz-building. Located in Toronto, he now continues and expands that work for startups, Fortune 500s and executive teams by leading the Wikibrands consultancy (www.wiki-brands.com).
Sean has previously led the direction of Canada’s best known brands at Molson, Guinness, Labatt, Procter & Gamble and others as a client and agency partner. He speaks frequently on the subject of new marketing and media (see range of topics below), chairing national conferences, speaking internationally and commenting in national broadcast and top print media and lecturing at universities across a variety of topics. Sean is also an executive consultant to Don Tapscott’s firm nGenera (http://www.ngenera.com/) and helps executive and brand teams power the collaborative enterprise.
You can also spot his rants and musings on new economy subjects through his blogs “Buzz Canuck” (http://buzzcanuck.typepad.com/) & “Spreads Like Wildfire” (http://www.spreadslikewildfire.com/) and e-newsletters (http://www.agentwildfire.com/contact_us) . He spearheads two Canadian executive networks “The League of Kickass Business People” (www.theleague.ca) and “The League of Kickass Under 30” and leads two lifestyle media startups Generation Go and Trend City. He has also authored an annual research report on Canadian marketing and media “The Buzz Report”, a number of critically acclaimed white papers on new media topics and is a columnist for Smart Brief on Social Media (http://www.smartbrief.com/).