The power of Facebook for businesses goes beyond the number of people who click “Like” to connect with your Page. It’s about building relationships where people want to engage with and share your content, and it’s about building an authentic persona for your company that talks with people on their terms.
This session will explore how to make your Facebook Page and other activities more personal and engaging through a mix of real-world tips, case studies, demos and group exercises. Topics to be covered include:
- Advanced features for managing and setting up your Page
- Developing a voice for your Page and creating the best mix of content
- How to compete for attention in News Feed
- Emerging opportunities beyond the Page and off of Facebook
This workshop is being led by: Matt Hicks
Matt helped build the communications team at Facebook as one of the first members of its PR team. Most recently, he led social media and content strategy for it main communications channels–including the Facebook Blog, official Facebook Page and Twitter account—which reach millions of people every day. Before that, he managed the company’s advertising and business communications and worked with top executives to position Facebook as an essential tool for marketers and consumers.
A former journalist, Matt moved into PR and marketing in 2005 to work with Silicon Valley startups such as YouTube, FeedBurner and Topix.net, first at ZENO Group and then at SutherlandGold Group. In 2003, he served as an American Political Science Association Congressional Fellow in Washington, DC. He previously was a writer and editor for Ziff Davis Media and eWEEK in San Francisco, and earlier worked at various daily newspapers. Matt graduated from the Medill School of Journalism at Northwestern University.