With the explosive growth of smartphone adoption, mobile marketing has matured into a medium most marketers should seriously consider. In this session, you’ll learn about the types of mobile marketing, including SMS, display advertising, search marketing and location based marketing, and how they can be used both as independent marketing strategies and as a compliment to your current marketing campaigns, both online and traditional. We’ll also look at emerging mobile technologies, such as QR codes and high capacity color barcodes, and how and when they should be used in your mobile marketing.
This session is being led by: Brandon Eley
Brandon is an Interactive Director, entrepreneur, author, and professional speaker. Brandon has 10 years of experience in online marketing and e-commerce from both the perspective of an e-commerce retailer and that of a consultant. As the Interactive Director for Kelsey Advertising & Design, a small-smart advertising agency with a strong focus on digital media, Brandon oversees interactive projects, online marketing campaigns and information architecture.
Brandon is the co-author of “Online Marketing Inside Out,” and frequently speaks about online marketing at conferences and organizations all over the country. He also co-authors the SitePoint Tribune email newsletter that reaches over 200,000 web professionals weekly. Brandon is the owner of 2BigFeet.com, online retailer of large men’s shoes, as well as several other websites and blogs.